Your eyes are an integral part of your face and applying the right eye make-up can transform your look from a fierce one to a softer look ideal for casual occasions or daily wear. And one product that plays a crucial role in this process is the mascara.
Whether you want longer lashes, fuller lashes, more curled ones, or just want to tint them without making them stand out, mascaras can help you achieve your dream look. With the incredible variety available, this is not at all difficult.
But, how do you choose the right mascara for you? What if the one you spent a hefty amount on ended up not looking as good on you as it did on the model? Well, that is why this guide is here to help you out. From considering factors about your lashes to the product, and the mistakes to avoid, the blog will tell you everything you need to know when buying mascara.
Mistake #1: Ignoring Your Lash Type
The first thing you may be failing to consider is the type of lashes. Lashes can be short or long, sparse or dense, straight or curly. Accordingly, the mascara you buy needs to be curated to address your needs to be actually effective. If you have sparse lashes, then a volumising formula can be beneficial, while a lengthening one can bring more attention to your short lashes.
This means that the first step in buying the correct mascara comes from identifying your lashes. Standing in front of a mirror and carefully observing the length, density, and curl of your lashes can help you identify which mascara can be the most effective at making your eyes pop and giving you a complete look.
Mistake #2: Not Considering the Brush Wand
Much like not everyone having the same kind of lashes, not every mascara has the same type of wand either. And you need to consider your lash goals when looking for the wand. Here are a few types of lash wands and what they are most suitable for:
- Oversized: For maximum volume
- Cone Tapered: For giving you winged outer lashes
- Curved: To give you a fanned-out curl
- Balled Tip: For detailed corners
- Micro Wand: For natural-looking lashes with minimal tinting
- Rubber Shorty: For a defined length
- Flat Comb: To separate your lashes for a dense appearance
Mistake #3: Overlooking Mascara Formulas
Looking for a formula that helps you with your various concerns and needs is also crucial. For instance, for lashes to get you through a whole day of events, you can go for longer-lasting formulas, while some mascaras are formulated to be waterproof or smudge-free, others add more volume, length, or curl to your lashes. Additionally, you can go for formulas that have ingredients that can help beautify you while also helping your lashes get conditioned and grow longer and denser.
Accordingly, buying your mascaras by paying close attention to the formula can help you get the right product. Get to know the formula and the claims of the brand in depth and then consider your likes and preferences to get the mascara that suits the best.
Mistake #4: Relying Solely on Price
One mistake we all have probably made is going for more well-known brands with the trust that the higher price tag guarantees a higher quality. However, that may not be the case every time. Similarly, you may have ignored some excellent quality ones because of a lower price tag despite them meeting all your needs and criteria perfectly.
Judging the mascara because of the price tag is something that can make you lose out on some great products. Instead, relying on the formulation, the benefits, and the reviews of the products can help you to ensure that you never miss out on a product that is worth buying.
You can have a look at application videos and product review videos online to see how it looks once it is applied, and even browse through customer reviews on the website to see the honest rating of other customers. if buying in-store, you can ask for samples as they can give you a practical trial of the product before buying it. This can give you an unbiased insight into the product that will help you to look beyond the price tag and at the product itself.
Mistake #5: Disregarding the Ingredients
In addition to the purpose of the formulation, having a look at the ingredients list can help you choose the right mascara. If you are allergic to a certain product, this can keep you safe without triggering any reactions. It can also help you steer clear of make-up no-nos, such as parabens and sulphates, which can harm both the lashes and your eyes. Similarly, you will also gain knowledge about products that have necessary and beneficial ingredients that can be great for your lashes.
If you are looking for such useful ingredients, here are some you may look for when buying your next mascara:
- Provitamin B5 (Panthenol): Helps nourish and moisturise lashes to improve lash flexibility and prevent breakage.
- Vitamin E: Nourishes and protects lashes from damage by free radicals, promoting growth and increasing lash strength in the process.
- Castor Oil: Moisturises and conditions lashes to improve their texture and promote growth.
- Aloe Vera: Hydrates and nourishes lashes, making them healthier by preventing them from drying out.
- Silk Proteins: Improves texture while conditioning the lashes to become more resilient to damage.
Much like any other make-up product, buying mascara involves a lot and you need to pay attention to every aspect to ensure that you don’t end up paying for a product you don’t use. So, this comprehensive guide can come in handy and make you a pro in selecting the right mascara.
The best place to get your hands on the latest products ideal for all your lash goals is tira. Not only do you get access to mascaras offering a multitude of benefits from multiple brands, but you also get access to expert-curated tips on skincare, makeup, haircare, and much more from our blogs. So, explore tira now.